Overview

Drawing together research from across Central and Eastern Europe, this volume examines how organisations navigate the complex intersection of strategic innovation, digital transformation, and sustainability in emerging economies. Through 14 empirically-grounded chapters, the book reveals how companies across finance, healthcare, tourism, e-commerce, and manufacturing sectors respond to uncertainty while pursuing responsible business practices. The book offers unique value through its dual focus on academic rigour and practical application. Each chapter provides methodologically diverse insights - including case studies, surveys, and mixed-methods research - alongside concrete managerial recommendations. The three-part structure explores strategic paradoxes, digital technology implementation, and ESG integration, presenting a comprehensive framework for building resilient organisations in transitional economies. This edited volume serves multiple audiences: Researchers, academics, and PhD students will find current research directions and methodological approaches; business leaders and policymakers will gain frameworks for implementing effective innovation strategies; and advanced students across business, sustainability, and regional studies programmes will benefit from its balanced theoretical and practical perspectives.

Full Product Details

Author:   Natalia Szozda ,  Justyna M. Bugaj
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.670kg
ISBN:  

9781041150268

ISBN 10:   1041150261
Pages:   260
Publication Date:   27 November 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction Part 1. Leading Through Paradoxes: Strategic Thinking in an Innovation-Driven World 1.1. Strategic Management Time Horizon Under Uncertainty: Insights into Strategists’ Attitudes 1.2. The Role of Project Management in Strategy Implementation: Insights from FMCG Enterprises 1.3. Top Management Responses to Paradoxes: Exploring the Context of Strategic Choices for Organisational Sustainability 1.4. Paradoxes in Online FMCG Retailing Management: New Areas in Marketing Management Research Part 2. Transforming Strategy: Digital Shifts and the Power of Technology 2.1. Managing an International Project Team in the Age of Digitalization: A Case Study of Automotive Corporations 2.2. Strategic Role of Communication: A Perspective on Technological Knowledge Management in Startups 2.3. Workplace Learning in the Digital Age: Competencies Supporting Network Learning 2.4. Digital Transformation in Finance: The Role of Financial Managers in Building Value and Sustainability 2.5. Obstacles to the Development of Digital Healthcare: The Perspective of Polish Medical Entities Part 3. Beyond Green: ESG, Responsibility, and the Future of Business 3.1. Shifting Toward Sustainable Tourism Development: The Role of DMOs in Selected Alpine and Carpathian Destinations 3.2. Factors Stimulating ESG Policy Implementation: The Context of Central and Eastern Europe (CEE) 3.3. Controversial Behaviours of Banks in ESG Areas: On the Example of Banks 3.4. Sustainable Marketing Strategies: A Framework for Polish Food Enterprises 3.5. Sustainability and Competitiveness in Firms: Models, Methods, and Measurement Tools

Reviews

Author Information

Natalia Szozda is an Associate Professor and Head of the Department of Logistics at Wroclaw University of Economics and Business, Poland. Since October 2024, she has also served as Vice-Dean of the Faculty of Business and Management. Justyna M. Bugaj is an Associate Professor in the Department of Strategic Analysis at Kraków University of Economics, Poland.

Tab Content 6

Author Website:  

Countries Available

All regions