Overview

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice.  Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

Full Product Details

Author:   Gail S. Thornton ,  Viviane Regina Mansi ,  Bruno Carramenha ,  Thatiana Cappellano
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   Softcover reprint of the original 1st ed. 2019
Dimensions:   Width: 15.50cm , Height: 1.90cm , Length: 23.50cm
Weight:   0.539kg
ISBN:  

9783030074227

ISBN 10:   3030074226
Pages:   321
Publication Date:   03 January 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

Part 1: Organizational Culture Chapter 1. The incoherence of a solid organizational culture for liquid employees, by Thatiana Cappellano Chapter 2. Bodymedia theory: a value proposition for organizational culture, by Simone Ribeiro de Oliveira Bambini Chapter 3. Organizational ethics: the challenges faced by communication and culture to change behaviours, by Ágatha Camargo Paraventi Chapter 4. Leadership communications with an appreciative approach in a participative culture: the case of Nutrimental, by William Antonio Cerantola Chapter 5. WhatsApp and the mediatization of informal communication in organizations, by Bruno Carramenha, Thatiana Cappellano & Viviane Mansi Chapter 6. Diversity Management: an overlook on Brazil's largest companies, by Bruno Carramenha & Thatiana Cappellano Chapter 7. Behind every engagement there is always a good story, by Bruna Bezerra Lima Chapter 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations, by Bruna Gomes Mascarenhas   Part 2: Leadership and Engagement Chapter 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement, by Gail S. Thornton Chapter 10. Work, motivation and Monday mornings, by André Caldeira Chapter 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira Chapter 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi Chapter 13. Social Team Building as a practice of corporate values to achieve engagement, by Silvana Nader Chapter 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience, by Solange Moura   Part 3: Planning and Measurement Chapter 15. Employee Communications Management: the Role of Planning and Communication Channels, by Bruno Carramenha Chapter 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications, by Cynthia Sganzerla Provedel Chapter 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications, by Andréa Guardabassi & Gisele Lorenzetti Chapter 18. Communications measurement as a key-factor for organizational strategy success, by Lívia Guadaim Chapter 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale, by Paulo Henrique Soares & Rozália Del Gáudio Chapter 20. Simplification to drive relevance: GE’s moment of ‘letting go,’ by Danielle Abade Brito Chapter 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects, by José Luís Ovando   Part 4: Channels and Campaigns Chapter 22. On employee communications channels and campaigns, by Marina Gerardi Chapter 23. Corporate mobile communication: challenges and reflections in an environment of connected employees, by Renato Martinelli Chapter 24. An employee communications strategy to support the launch of a new business strategy, by Javier Marín Chapter 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees, by Bruno Chaves 

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Author Information

Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology.  Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil. Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues.  Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.

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