Full Product Details
Author: Alex Fenton (University of Chester, UK) ,
Gordon Fletcher (University of Salford, UK) ,
Marie Griffiths
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.580kg
ISBN: 9780367031060
ISBN 10: 036703106
Pages: 226
Publication Date: 04 December 2019
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
In a time where the majority of companies give in to hype by marrying their digital solutions instead of their business problems, or desires, the solutions are created to aid, the authors offer a refreshing stance which acknowledges that companies must treat digital transformation as a strategic exercise if they are to expect business relevant outcomes from their continuous change processes. - Christian Nielsen, Group Head of Digital Strategy at Nodes For those looking to navigate the turbulent and complex landscape of digital transformation, this book delivers a mix of deep-dive theory and real world application, providing the perfect blueprint to grow confidence and drive change across any organisation. - Lucy Ann Kirby, Digital Strategist and Cultural Changemaker, Guernsey
In a time where the majority of companies give in to hype by marrying their digital solutions instead of their business problems, or desires, the solutions are created to aid, the authors offer a refreshing stance which acknowledges that companies must treat digital transformation as a strategic exercise if they are to expect business relevant outcomes from their continuous change processes. - Christian Nielsen, Group Head of Digital Strategy at Nodes
Author Information
Alex Fenton is Lecturer in Digital Business at Salford Business School, UK. He has authored a wide range of academic and practitioner articles relating to digital transformation, digital business and digital marketing. He has won an array of industry and teaching awards for his practical approach to enterprise-led, experiential education. Gordon Fletcher is Academic Unit Head at Salford Business School, UK. Gordon’s research focuses on examples and experiences of digital business, culture and practice. Gordon has published work around conflict with online finance communities, economies within virtual game worlds, digital marketing and digital transformation. Marie Griffiths is Reader and Head of the Centre for Digital Business, Salford Business School, UK. Her research focuses on the role of digital technologies and the convergence of the ‘real’ and digital worlds and the social influences of technology. She also writes and teaches in the fields of emerging Technologies, Security and Information Systems.
