Overview

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions—and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new.  This book invites readers to engage with key questions surrounding how we live our lives, pursue our endeavours, and shape the future, proposing a model that applies to both individual practice and the larger whole. Core topics explored in this book include:  The strategic importance of practices in acting creatively and ensuring creative practices succeed by designing strategically  Establishing creative enterprises to help organizations move forward, such as by inventing “positive economies”  Changing perspectives in curatorial strategies, connecting spheres through entrepreneurial strategies, and bringing worlds together through diplomatic strategies  Strategic Creativity earns a well-deserved spot on the bookshelves of artists, designers, researchers, entrepreneurs, and business leaders in creative organizations, political movements, and beyond seeking to act seriously yet playfully, ambitiously yet modestly, and seamlessly merge two dynamic concepts for a clear competitive advantage. 

Full Product Details

Author:   Simon Grand ,  Christoph Weckerle
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.00cm , Height: 2.80cm , Length: 23.10cm
Weight:   0.408kg
ISBN:  

9781394364688

ISBN 10:   1394364687
Pages:   224
Publication Date:   20 October 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Introduction: The Basic Model 1 Part I How Does Strategic Creativity Work? 19 1.1 Acting Creatively: The Strategic Importance of Practices 21 1.2 Designing Strategically: Ensuring Creative Practices Succeed 36 1.3 Creating Value: Practicing Strategic Creativity 54 Part II How Does Strategic Creativity Take Effect? 71 2.1 Developing Individual Practice: “Du musst dein Leben ändern” 73 2.2 Establishing Creative Enterprises: “How an Organization Will Move Forward, Successfully” 88 2.3 Inventing “Positive Economies”: “Il me faut une économie positive!” 106 Part III How Does Strategic Creativity Establish Relations? 125 3.1 Curatorial Strategies: Changing Perspectives 127 3.2 Entrepreneurial Strategies: Connecting Spheres 142 3.3 Diplomatic Strategies: Bringing Worlds Together 158 Outlook: Toward the Future, with Strategic Creativity 177 References 197 About the Authors 207 Critical Acclaim 209

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Author Information

SIMON GRAND is a knowledge entrepreneur and strategy designer, researcher, and author. He is Associate Professor of Strategic Management and Management Innovation at the University of St. Gallen and a Permanent Research Fellow at Zurich University of the Arts. CHRISTOPH WECKERLE is the Founder and Director of the Zurich Centre for Creative Economies (ZCCE) at Zurich University of the Arts. He is a researcher and consultant, also serving on the boards of European umbrella organizations and funding agencies.

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