Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Author:   Young Joon Lim
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9781538197875


Pages:   310
Publication Date:   23 October 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods


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Full Product Details

Author:   Young Joon Lim
Publisher:   Bloomsbury Publishing Plc
Imprint:   Rowman & Littlefield
Dimensions:   Width: 17.70cm , Height: 2.30cm , Length: 25.40cm
Weight:   0.544kg
ISBN:  

9781538197875


ISBN 10:   1538197871
Pages:   310
Publication Date:   23 October 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: An Introduction to Research in Strategic Communication Chapter 2: Foundations of Strategic Communication Research Chapter 3: Ethical Considerations in Research Chapter 4: Sampling Techniques Chapter 5: Survey Design and Implementation Chapter 6: Qualitative Research Methods Chapter 7: Applications of Qualitative Research Chapter 8: Quantitative Research Methods Chapter 9: Statistical Analysis Chapter 10: Inferential Statistics Chapter 11: Advanced Data Analysis Techniques Chapter 12: Experimental Research Chapter 13: Content Analysis Chapter 14: Reporting and Presenting Research Findings References Index About the Author

Reviews

A research methods textbook that provides a comprehensive understanding of research method fundamentals. The book not only acknowledges AI technology but walks students through how to ethically engage with this technology when conducting their own research. --Sarah Beck, Texas A&M University Regardless of your own background (either qualitative or quantitative), you will find this comprehensive textbook a great resource in teaching research methods. --Zuoming Wang, University of North Texas


Author Information

Young Joon Lim is professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of Public Relations: A Guide to Strategic Communications and coauthor of SilverComm: Marketing Practices and Messages for the Age of Aging.

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