Overview

Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government, and market by aligning their complementary strengths. Grounded in global research and informed by theory and industry practices, the book provides an in-depth analysis of important aspects critical in building multi-sectoral partnerships. It underlines why successful and sustainable partnerships must be initiated with a clear and shared vision, proper planning, and nurtured with care while employing strategic communication to facilitate the entire process. Through clearly articulated case studies, practical tools and techniques, and adaptable frameworks, the authors demonstrate how communication must be intentionally designed and responsive to evolving contexts and how these tools and strategies can be applied in one’s professional work. This book will be of great interest to researchers, academics, and professionals in communication studies, public relations, organisational communication, governance, public policy and administration, political science, sociology, and business and management studies.

Full Product Details

9781041065227

Table of Contents

Reviews

‘Strategic communication is the foundation of effective partnership-building, and this book delivers a compelling exploration of its role in driving social impact. With a thoughtful blend of theory and real-world examples, it provides actionable insights into fostering collaboration across sectors and with a range of stakeholders.’ —V. S. Gadhavi, IAS, Executive Director, Adani Foundation and Former Principal Secretary Government of Gujarat ‘With its rich insights and actionable strategies, this book demystifies how to foster meaningful, mission-aligned partnerships that drive sustainable impact. A must-read for social sector leaders, policy advocates, and social entrepreneurs committed to collaborative change.’ —Kirti Joshi, Managing Trustee, Basera; CEO, Jan Vikas ‘The authors' have articulated most succinctly, the nuances and importance of […] partnerships engaging…leaders of nonprofit organisations to policy makers and more. The book is a must read in the realm of understanding collaborations that steer the development agenda toward inclusive growth.’ —Brig. Rajiv Williams, YSM (Veteran), Advisor and Consultant CSR & Sustainability and Member Advisory Board NIIT Foundation ‘This book…deals with two very important aspects of social impact—partnerships and communication. This is an application-driven book, and I strongly recommend this book to all professionals working at the intersection of governance, business and community.’ —Avijit Choudhury, Integrator (Resource Mobilisation, Communications & Partnerships) PRADAN, Noida

Author Information

Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA’s Centre for Development Management and Communication (CDMC). Ruchi Tewari is an Associate Professor—Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean—Marketing, Communication, and Public Affairs. Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.

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