Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business
Author:   James Mahoney
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032459608


Pages:   168
Publication Date:   30 January 2025
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business


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Full Product Details

Author:   James Mahoney
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.335kg
ISBN:  

9781032459608


ISBN 10:   1032459603
Pages:   168
Publication Date:   30 January 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. A short drive to Yarralumla 2. A strategic approach 3. Behind the swing to independents 4. The key players 5. Campaigning on issues 6. The pressure points: polls and marginal electorates 7. The news media, frames, and debates 8. The 2022 election result Case study: Defying maths in the ACT 9. Will they ever learn?

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Author Information

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.

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