Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health

Author:   Isaac Nahon-Serfaty (University of Ottawa, Canada)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367606794


Pages:   112
Publication Date:   30 June 2020
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health


Overview

This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the ""shocking"", ""ugly"" or ""outside the norm"". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use ""disturbing images"" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

Full Product Details

Author:   Isaac Nahon-Serfaty (University of Ottawa, Canada)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.230kg
ISBN:  

9780367606794


ISBN 10:   0367606798
Pages:   112
Publication Date:   30 June 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

"""This book illustrates commonly used discourses of extremists, radicals, and organizations advocating for difficult causes. Emergent communication technologies enhance the outrageous character of images and metaphorical expressions aimed to capture the imagination, attention, and interest of distracted and increasingly fragmented audiences. Dr. Nahon-Serfaty’s strong academic and professional authority adds legitimacy to this innovative scholarship."" -Juan-Carlos Molleda, University of Florida, USA"


This book illustrates commonly used discourses of extremists, radicals, and organizations advocating for difficult causes. Emergent communication technologies enhance the outrageous character of images and metaphorical expressions aimed to capture the imagination, attention, and interest of distracted and increasingly fragmented audiences. Dr. Nahon-Serfaty's strong academic and professional authority adds legitimacy to this innovative scholarship. -Juan-Carlos Molleda, University of Florida, USA


Author Information

Isaac Nahon-Serfaty is Associate Professor and Chair in the Department of Communication at the University of Ottawa, Canada

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Latest Reading Guide

NOV RG 20252

 

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