Overview

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation. This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Full Product Details

9781041002062

Table of Contents

Reviews

""If there's one book about strategic communication that answers all your questions and thoroughly explores this field, it's this one. Jesper Falkheimer and Mats Heide have authored a comprehensive guide on strategic communication, explaining why it is much more complex than merely an advanced form of public relations. In this book, you'll dive into the fundamentals of strategic thinking, explore various strategies and tactics, and discover valuable tools. Moreover, the book emphasizes the broader context of communication, both within an organization and in society at large. Finally, it offers practical tips for understanding and planning your own communication strategies effectively."" - Assoc. Prof. Denisa Hejlova, Ph.D., Charles University, Head of the Center for Strategic Communication

Author Information

Jesper Falkheimer is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden. Mats Heide is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.

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