Overview

A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies. It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability. Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.

Full Product Details

9781032730820

Table of Contents

Reviews

“This book provides a powerful and timely exploration of the evolving role of CEOs as communicators in today’s global and dynamic world. It combines cutting-edge research with real-world insights to illuminate how CEOs must navigate complex stakeholder landscapes, build trust, and lead with purpose. The integrative framework offers a practical roadmap for strategic CEO communication—equipping leaders to communicate authentically, navigate uncertainty, foster engagement, and build resilient organizations. A must-read for anyone seeking to understand and shape the future of leadership communication in an era defined by complexity, change, and opportunity.” Linjuan Rita Men, University of Florida, USA “CEOs face immense challenges as the uncertainties facing organisations become ever more complex. In this environment, effective CEO strategic communication can be the difference between success and failure. This book draws on a wide range of research to provide a clear pathway for good practice and is essential reading for anyone coaching or advising senior leaders today”. Kevin Ruck, Co-founder of PR Academy, UK

Author Information

Yeunjae Lee is an Assistant Professor in Public Relations and Strategic Communication in the Department of Journalism and Media Communication at Colorado State University, USA. Cen (April) Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relations in the College of Communication at Boston University, USA.

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