Strategic Business Communication: An Integrated, Ethical Approach

Author:   Robyn Walker
Publisher:   Cengage Learning, Inc
ISBN:  

9780324300819


Pages:   208
Publication Date:   06 September 2005
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $100.89 Quantity:  
Add to Cart

Share |

Strategic Business Communication: An Integrated, Ethical Approach


Overview

Full Product Details

Author:   Robyn Walker
Publisher:   Cengage Learning, Inc
Imprint:   South-Western
Dimensions:   Width: 20.10cm , Height: 1.50cm , Length: 24.90cm
Weight:   0.499kg
ISBN:  

9780324300819


ISBN 10:   0324300816
Pages:   208
Publication Date:   06 September 2005
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1: Communication Strategy. Chapter 2: The Purposes of Business Communication. Chapter 3: Audience Analysis. Chapter 4: Channels of Communication. Chapter 5: Organization. Chapter 6: Content. Chapter 7: Verbal, Vocal, and Nonverbal Expression. Chapter 8: Visual Impression.

Reviews

Dr. Walkeras writing is exceptional; itas her strength, and through it she models what she instructs in her book. Her work has a high quality of readability insofar as it is coherent between sentences and paragraphs. Further, there is a clear rhythm to her writing style with an effective mix of simple and complex sentences. Dr. Walkers writing is exceptional; its her strength, and through it she models what she instructs in her book. Her work has a high quality of readability insofar as it is coherent between sentences and paragraphs. Further, there is a clear rhythm to her writing style with an effective mix of simple and complex sentences. Dr. Walker's writing is exceptional; it's her strength, and through it she models what she instructs in her book. Her work has a high quality of readability insofar as it is coherent between sentences and paragraphs. Further, there is a clear rhythm to her writing style with an effective mix of simple and complex sentences. The writing style and clarity are exemplary. The chapters are highly readable, interesting, and informative. The author makes effective use of the you viewpoint.


Dr. Walkeras writing is exceptional; itas her strength, and through it she models what she instructs in her book. Her work has a high quality of readability insofar as it is coherent between sentences and paragraphs. Further, there is a clear rhythm to her writing style with an effective mix of simple and complex sentences.


Author Information

Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah, a master's degree in professional writing from the University of Southern California, and holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy and published articles on intercultural communication in groups and place-based identity. She is the editor of the Journal of Business Communication, a contributing editor of BCOM (Cengage Learning), and the co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management and the Academy of International Business.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List