Overview

Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation. Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations. Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling and leveraging strategic partnerships to enhance brand value. With tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers. Adapting to the diverse needs and backgrounds of today's travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia and Intrepid Travel, Strategic Branding in Tourism will help you craft and communicate your unique value proposition in the travel industry.

Full Product Details

9781398623729

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Author Information

Jamie-Lee Abtar is a strategic brand builder and senior marketing leader with over 15 years' experience helping travel, leisure and hospitality brands elevate their identity and drive sustainable commercial growth. Her career spans tourism boards, tour operators, agencies and global campaigns, giving her a rare cross-industry perspective on what truly moves travelers from interest to action. Based in London, UK, Jamie-Lee Abtar is the Brand & Strategy Director at Mirabelle Communications, where she works with travel and hospitality brands to develop clear positioning, compelling storytelling and long-term commercial growth.

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