Strategic Brand Management: Surviving the Competitive Environment

Author:   Rajat K Baisya (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032947457


Pages:   250
Publication Date:   05 January 2026
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Our Price $401.06 Quantity:  
Pre-Order

Share |

Strategic Brand Management: Surviving the Competitive Environment


Overview

Full Product Details

Author:   Rajat K Baisya (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032947457


ISBN 10:   1032947454
Pages:   250
Publication Date:   05 January 2026
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Reviews

Author Information

Rajat K. Baisya is the former Professor and Head of the Department of Management Studies at Indian Institute of Technology, Delhi. He also served as Visiting Professor at Ecole Nationale des Ponts (ENPC) International Business School at Paris, National Polytechnical University (NPU) at Xian, China and Faculty of Logistics, University of Maribor, Slovenia among others in India and abroad. Prof Baisya has got a very distinguished academic and professional records and has held very senior positions in large corporations and multinationals. He is the former President & CEO of Emami Group of Companies, Senior Vice President (Business Development) of Reckitt Benckiser, General Manager (Projects) of Escorts Ltd, General Manager -Corporate Planning of United Breweries Group among many other senior positions that he served in large companies. He has also served on the board of North Eastern Development Finance Corporation (NEDFI), Rajasthan Electronics and Instruments Ltd, Booker India Ltd, Prof Baisya is a Fellow of Institution of Engineers, Indian Institute of Chemical Engineers, Institute of Management Consultants of India, World Academy of Productivity Sciences (Canada) as well as Academic Fellow of International Council of Management Consulting Institutes (ICMCI). He is the Chairman and Managing Director of Strategic Consulting Group Pvt Ltd, Chairman of Frontier Agro Industries Pvt Ltd., President of Project & Technology Management Foundation, and Vice President of Asia Pacific Federation of Project Management. Prof Rajat Baisya is an internationally well-known business consultant executed some prestigious assignments in India and abroad in large companies and multinationals. He has written 10 books and over 400 research papers and articles.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List