Full Product Details
Author: Sotiris T. Lalaounis (University of Exeter, UK)
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 1.420kg
ISBN: 9780367338749
ISBN 10: 0367338742
Pages: 344
Publication Date: 31 December 2020
Audience:
College/higher education
,
Tertiary & Higher Education
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Insightful and distinctive, it provides a comprehensive overview of brands that balances knowledge and practice that will be useful to anyone interested in brands and their management. A particular strength is the way the book offers a rich context for understanding brands, drawing from culture, design, and history, as well as clear guidance for developing and communicating brands. Jonathan Schroeder, William A. Kern Professor of Communications, Rochester Institute of Technology, New York, USA Branding continues to be an extremely important topic in business. This book covers all the angles of branding in superb ways, from value creation and communications to brand strategy and brand futures. An essential book for anybody who must know about brands now and going forward. Bernd Schmitt, Robert D. Calkins Professor of International Business at Columbia Business School, USA
"""Insightful and distinctive, it provides a comprehensive overview of brands that balances knowledge and practice that will be useful to anyone interested in brands and their management. A particular strength is the way the book offers a rich context for understanding brands, drawing from culture, design, and history, as well as clear guidance for developing and communicating brands."" Jonathan Schroeder, William A. Kern Professor of Communications, Rochester Institute of Technology, New York, USA ""Branding continues to be an extremely important topic in business. This book covers all the angles of branding in superb ways, from value creation and communications to brand strategy and brand futures. An essential book for anybody who must know about brands now and going forward."" Bernd Schmitt, Robert D. Calkins Professor of International Business at Columbia Business School, USA"
Insightful and distinctive, it provides a comprehensive overview of brands that balances knowledge and practice that will be useful to anyone interested in brands and their management. A particular strength is the way the book offers a rich context for understanding brands, drawing from culture, design, and history, as well as clear guidance for developing and communicating brands. Jonathan Schroeder, William A. Kern Professor of Communications, Rochester Institute of Technology, New York, USA Branding continues to be an extremely important topic in business. This book covers all the angles of branding in superb ways, from value creation and communications to brand strategy and brand futures. An essential book for anybody who must know about brands now and going forward. Bernd Schmitt, Robert D. Calkins Professor of International Business at Columbia Business School, USA
Author Information
Sotiris T. Lalaounis is a Senior Lecturer in Marketing and Design Management in the Department of Management at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis explored business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms. He is the author of Design Management: Organisation and Marketing Perspectives (Routledge, 2017; Japanese translation, 2020).
