Strategic Analysis: Processes and Tools
Author:   Andrea Beretta Zanoni (University of Verona, Italy)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138203099


Pages:   136
Publication Date:   27 July 2016
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic Analysis: Processes and Tools


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Author:   Andrea Beretta Zanoni (University of Verona, Italy)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138203099


ISBN 10:   1138203092
Pages:   136
Publication Date:   27 July 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. Planning Strategy 2. Quantitative Tools of Strategic Analysis 3. Qualitative Tools of Strategic Analysis 4. The Competitive Structure 5. Scenario Analysis 6. Competitive Analysis 7. Analysis of Impacts

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Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

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