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9781442648050

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Stragility is an immensely practical resource to turn change strategies into action. Lisa and Ellen's book will help you reconnect to a sense of purpose, choose metrics that matter, use mantras and stories to inspire action, and invest in people to allow them to grow and make a time-lasting difference. - Paul Polman, Chief Executive Officer, Unilever As an organization, we've spent the last twenty years learning and adapting the way we create social change. Stragility brings the tools and expertise I wish we had access to all those years ago. With incisive strategies and practical how-to's, Ellen and Lisa identify pain points and rethink how we approach change in the twenty-first century. At the heart of this book is the answer we knew, but didn't always know how to act on - that people are key to the way we change and grow. - Craig Kielburger, Co-founder of Free The Children and Me to We Auster and Hillenbrand offer actionable advice on creating a clear call to action, anchoring change in company culture, listening and empowering people to take action, and embedding the changes in systems, work plans, and performance measures. I highly recommend it. - Dina Howell, Worldwide CEO, Saatchi & Saatchi In today's business world, if you're not leading change, you're not leading. Stragility expertly tackles the wicked challenge of how to orchestrate change in a way that leaves the organization and business results stronger. - Chris Hood, President, Kellogg Europe What inspired me about Stragility is that it not only introduces the new paradigm of agility in strategic interventions but also provides a trajectory on how to make it sticky for the organization while creating passion and commitment within and outside of organization for the needed changes. - Mansi Tripathy, Chief Marketing Officer, Shell India

Author Information

Ellen R. Auster is a Professor of Strategic Management at Schulich School of Business at York University. Lisa Hillenbrand is the founder of Lisa Hillenbrand & Associates and former Harley Procter Global Marketing Director at Procter & Gamble.

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