Overview

How do you make your message stand out in an industry driven by science and data? The answer lies in storytelling-the most powerful tool in a marketer's arsenal. Storytelling in Pharma Marketing unravels the art and science of crafting narratives that build trust, engage stakeholders, and drive meaningful action. Whether you're communicating with healthcare professionals, patients, caregivers, payers, or investors, this book provides a strategic blueprint to create compelling, ethical, and impactful stories that resonate. Discover the Science Behind Great Stories - Why do some messages stick while others fade? Learn the psychology and neuroscience of storytelling in pharma. - Master the Framework - A step-by-step guide to crafting narratives that align with your brand's purpose and values, tailored for multiple stakeholders. - Leverage AI & Emerging Technologies: Explore how AI, wearable tech, and immersive experiences like AR and VR are revolutionizing pharmaceutical storytelling. - Learn from the Best - Real-world case studies from pharma and beyond, revealing how the most successful brands have harnessed storytelling to create impact. - Navigate Ethical & Compliance Challenges - Striking the balance between compelling narratives and regulatory constraints in a highly regulated industry. In today's digital era, where information is abundant but attention is scarce, stories have the power to transform how pharmaceutical brands connect, educate, and inspire. This book is an essential resource for pharmaceutical marketers, brand managers, sales teams, and medical affairs professionals who want to harness storytelling to drive engagement and business success. Your brand has a story-make sure it's the one people remember.

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9789349562035

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He has a master's in business administration and over fifty-two years of experience in pharmaceutical marketing. His experience covers all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. He has experience in domestic and international marketing and the Indian and multinational sectors.He also taught a course on Advertising and Brand Management as an adjunct professor at Gitam Institute of Foreign Trade (now part of Gitam University) in Visakhapatnam for a few years and a course on Marketing as a visiting faculty member at Jawaharlal Nehru Technological University (JNTU) in Hyderabad.He lives in Farmington, Connecticut, USA, and can be reached at: subbarao.chaganti@gmail.com.Here is a list of his publications:1. Pharmaceutical Marketing in India: Concepts, Cases, Strategy2. Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition5. Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing6. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement7. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets8. Reimagine Pharma Marketing: Make It Future-Proof!9. Brand Positioning in Pharma10. Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How!11. A to Z of Pharmaceutical Marketing: World's First and Only Encyclopedia, set of 2 Volumes12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution13. Design Thinking for Pharma: Forget Features, Focus on Feelings14. The Pharma Product Manager: Handbook for Navigating the Digital Frontier15. Sentiment Analysis for Pharma Marketers16. Whispering to AI: Prompt Engineering for Pharma Brand Managers

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