Storytelling for Beginners: The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
Author:   Nicole Menrath
Publisher:   Nicole Menrath
ISBN:  

9798223759621


Pages:   68
Publication Date:   18 September 2023
Format:   Paperback
Availability:   Available To Order   Availability explained
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Storytelling for Beginners: The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan


Overview

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?

Full Product Details

Author:   Nicole Menrath
Publisher:   Nicole Menrath
Imprint:   Nicole Menrath
Dimensions:   Width: 12.70cm , Height: 0.40cm , Length: 20.30cm
Weight:   0.082kg
ISBN:  

9798223759621


Pages:   68
Publication Date:   18 September 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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