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Author:   Marie Lena Tupot ,  Tim Stock
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.530kg
ISBN:  

9781041108450

ISBN 10:   1041108451
Pages:   184
Publication Date:   26 March 2026
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents 1. Why Story Systems Matter 2. A System of Seeing 3. Language Expert: Dr. Aria Razfar, linguist of social meaning Case Study: BTF Media Imagine: A global sustainability campaign lands differently. Applied Digital Analysis: The Future of Identity, United States Techniques: Hofstede’s Cultural Dimensions, Brainstorming, and Culture Mapping 4. Structure Expert: Dr. Stephen Coulthart, intelligence systems researcher Case Study: Coalition Whiskey Imagine: Two city plans address progress. Applied Digital Analysis: The Future of Trust Globally Techniques: ACH, Key Assumptions Check, and Culture Mapping 5. Abstraction Expert: Amy Herman, perception and visual literacy expert Case Study: KEF Acoustics Imagine: A design collective explores AI-generated art. Applied Digital Analysis: The Future of Literacy, Ukraine Techniques: Devil’s Advocate, Red Teaming, and Culture Mapping 6. Time Expert: Aaron Parnas, Gen Z political commentator Case Study: United Nations Development Programme (UNDP) Imagine: A global food company plans its 2050 sustainability strategy. Applied Digital Analysis: The Future of Generational Agency, Japan Techniques: Futures Cone, High-Impact/Low-Probability, and Culture Mapping 7. Subculture Expert: Jesper Haynes, photographer of creative communities Case Study: Agricultural Cooperative Imagine: A legacy fashion brand seeks underground relevance. Applied Digital Analysis: The Future of Responsibility, Mexico Techniques: SWOT, Long- vs. Near-Termism, and Culture Mapping 8. Transmission Expert: Dr. Genevieve Guenther, climate communication strategist Case Study: University of Oregon Art Interventions Imagine: A global media platform re-engineers how news travels. Applied Digital Analysis: The Future of Interdependence, China Techniques: PESTLE/PESTELE, Speculative Fiction, and Culture Mapping 9. Context Expert: Wendy Banner, inclusive cognition educator Case Study: Small Business Division of Global Telecom Imagine: An architecture firm designs a civic space to foster belonging. Applied Digital Analysis: The Future of Cognition, Italy Techniques: Johari, Outside-In Thinking, and Culture Mapping 10. Patterns Expert: Malaka Gharib, narrative journalist and illustrator Case Study: Scandinavian Kitchen Manufacturer Imagine: A healthcare startup maps shifting wellness cultures. Applied Digital Analysis: The Future of Routine, India Techniques: Signposts of Change, What-If Scenarios, and Culture Mapping 11. Intelligence Expert: Josh Klein, hacker and systems futurist Case Study: Renowned Sportswear Brand Imagine: An education lab redefines learning in an era of AI companions. Applied Digital Analysis: The Future of Rebellion, Africa Techniques: VUCA, Alternative Futures, and Culture Mapping 12. Seeing Forward Appendix Bibliography

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Author Information

Marie Lena Tupot holds a master’s degree in information science from the University at Albany and has contributed extensively to cultural pattern analysis, AI applications in research, and foresight methodologies. She has been featured in peer-reviewed design research journals and textbooks, influencing discussions on cultural intelligence and innovation. Tim Stock is a professor at Parsons School of Design and holds an M.A. in Cinema Studies from New York University. His expertise in semiotics, narrative theory, and strategic foresight has shaped design, media, and marketing strategies for Fortune 500 companies. He has led workshops on trend analysis and cultural forecasting worldwide, partnering with organizations such as Meta, KEF Acoustics, and the United Nations Development Programme (UNDP).

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