Overview

Everything you should(n't) do to convince clients to buy your risky, unique, award-worthy ideas. ""Stop Reading Slides is full of practical, tangible methods and practices to help you become a comfortable, confident, powerful persuader. In a way that will feel natural and true to you. This book is written by a creative, for creatives. An insider's guide to stepping outside your head in order to present your work in the way it deserves to be seen. If part of you cringes at the idea of ""selling"" and another part of you constantly mourns the loss of your best ideas simply because the client doesn't get them, this book is for both parts."" -Greg Hahn, Co-Founder & CCO of Mischief USA This book is about all the things we kinda-sorta know we shouldn't do in meetings. Even more importantly, it's about all the things we should stat doing instead. It's about how you should stop monologuing. And how to start engaging clients. It's about how to ditch the agency template. And tell a better story. It's about how to stop getting stumped in meetings. And how to always be prepared. In short, it's about how to stop selling safe ideas. And how to start selling the best ones.

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