Overview

Tony Priscaro didn't take the traditional path into marketing - and he never waited for permission. From building his first sports marketing agency without a college degree... to losing money on early bets that nearly ended his career... to creating first-of-its-kind NASCAR sponsorship and NIL programs trusted by billion-dollar movie studios, Fortune-level brands, government agencies, and national retailers - Still Standing is an unfiltered look at what it really takes to build a career when nobody hands you a roadmap. This isn't a victory lap. It's the story of building, losing, rebuilding - and choosing to keep going when momentum disappears, the phone stops ringing, and belief becomes expensive. Nearly 30 years in sports marketing, Priscaro has lived every version of the entrepreneurial journey: Early success without credentials High-risk deals that paid off - and others that collapsed Near-bankruptcy moments no one talks about Reinvention across industries, decades, and personal setbacks In Still Standing, he pulls back the curtain on: Nearly 30 years in sports marketing and brand partnerships First-of-its-kind NASCAR sponsorship and NIL programs High-stakes deals that worked - and the ones that didn't The realities of entrepreneurship no one posts about How to survive the ""messy middle"" without losing yourself This book isn't about overnight success. It's about resilience, reinvention, and betting on yourself - even when the odds say you shouldn't. If you've ever felt stuck between where you started and where you want to be... If you've ever had to rebuild when quitting would've been easier... If you're still standing, even when it doesn't look pretty - This book is for you.

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