Overview

Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn't. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth. By highlighting powerful examples, we're given a comprehensive overview of sales management, sales tips, marketing management, and marketing tactics. No matter if you're selling products, services, or an idea, Sticky Sales and Marketing teaches why some sales and marketing techniques work-and others don't-and what impacts the bottom line the most. Through insightful stories and examples, you'll learn how to: Close more sales and gain repeat clients. Understand the keys to a high-producing sales team. Know what marketing channels will work best for you. Apply marketing tactics proven to work. Feel confident in your sales and marketing ability. Sticky Sales and Marketing will not only teach you the building blocks to marketing that sticks, but how to escape marketing failures that could hurt your reputation and your business. With the right plan and process, you can become better at marketing without resorting to scammy tactics or poorly executed strategies. Let Sticky Sales and Marketing show you how to pursue sales and marketing with more confidence and greater success.

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Peter Lyle DeHaan, PhD, is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included sales and marketing, customer service, and leadership and management. He shares his lifetime of business experience and personal insights through his books, articles, and blogs to encourage, inspire, and occasionally entertain.

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