Overview

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly, that has been the strategy of many companies and has worked in the past, but today's customers and workers are looking for more. They want relationships, positive experiences, and a win-win for society. This book, written by attorney and former media producer Michael Prywes, gives the artist or innovator the tools to: * Naturally discover the perfect business idea * Choose the right business entity * Protect intellectual and tangible property and avoid lawsuits * Raise money legally and ethically * Hire (and fire) employees and independent contractors * Advertise and market the business

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