Overview

In Step into the Metaverse, Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity, and digital fashion to non-fungible tokens (NFTs), blockchain, and the economics of the metaverse, this book also offers: discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data, and lives; explorations of the enormous--and largely untapped--potential for metaverse entertainment; and considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.

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"Mark van Rijmenam (PhD) is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organizations, society, and the metaverse. Van Rijmenam is an international keynote speaker, four-time author, and entrepreneur. Hannibal Hills has been a ""performer"" from the beginning. At school, he trained in acting and theater arts at Southampton College, and also received a diploma in television. Although he performed in many stage plays (by Lorca, Brecht, Stoppard, Pinter, and, of course, Shakespeare), he also helped produce original works, and soon found himself mostly in the directing role. More recently, in March of 2020, he won the ""Best Newcomer"" award (no small feat for this middle-aged guy!) as part of his regional media's annual theater awards. In March of 2021, he was thrilled to receive three Independent Audiobook Award nominations. Hannibal was also a top wedding and memorial celebrant, before he could no longer fight the urge to leap into audiobook performance. It's a supreme pleasure for Hannibal to bring good writing off the page and into the minds and hearts of listeners. As a professional narrator, he devotes himself to understanding a text, and giving a book life with his voice-in a way that creates true entertainment, enlightenment, or merely an escape. Hannibal's vocal style is warm, clear, and sophisticated, with a depth of emotion from connecting with each project he takes on. Although he specializes in dramatic fiction, especially involving complex plots and highly charged emotion, his nonfiction is performed in a way that brings the truth of the text to both the heart and mind of the reader."

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