Statistical Methods for Communication Studies

Author:   Stephen M. Croucher (Clemson University, USA) ,  Stephanie Kelly (North Carolina Agricultural and Technical State University, USA) ,  Cheng Zeng (North Dakota State University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032814872


Pages:   258
Publication Date:   23 October 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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Statistical Methods for Communication Studies


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Full Product Details

Author:   Stephen M. Croucher (Clemson University, USA) ,  Stephanie Kelly (North Carolina Agricultural and Technical State University, USA) ,  Cheng Zeng (North Dakota State University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.580kg
ISBN:  

9781032814872


ISBN 10:   103281487
Pages:   258
Publication Date:   23 October 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

1. Introduction 2. Measurement Fundamentals 3. SPSS and Excel 4. Data Visualization 5. Describing Data 6. Normality And Outliers 7. The Research Process 8. Correlation 9. Simple Linear Regression 10. Multiple Regression 11. t-Tests 12. Analysis of Variance (Anova) 13. Multiple Analysis of Variance (Manova) 14. Analysis And Multiple Analysis of Covariance (Ancova And Mancova) 15. Repeated Measures 16. Chi-Square (c2) 17. Reliability Analysis 18. Exploratory Factor Analysis 19. Principal Components Analysis 20. Confirmatory Factor Analysis

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Author Information

Stephen M. Croucher is a professor in the Department of Communication at Clemson University, U.S.A. He studies organizational and intercultural communication. He has authored more than 130 journal articles and authored/co-edited more than 15 books. He has served as the editor of the Journal of Intercultural Communication Research, Speaker & Gavel, and the Review of Communication, and is editor-elect for Communication Monographs. He is a fellow of the International Communication Association and president of the World Communication Association. Stephanie Kelly is a professor of data and communication at North Carolina A&T State University, U.S.A. Her research focuses on presence variables such as immediacy, credibility, and solidarity in workplace, educational, and technology-mediated contexts. She has published over 100 peer-reviewed articles in journals such as Communication Education, Communication Quarterly, and the International Journal of Business Communication. She currently serves as editor-elect of the Review of Communication. Cheng Zeng is an associate professor in the Department of Communication at North Dakota State University, U.S.A. His research focuses on organizational communication phenomena, including organizational dissent, assimilation, and workplace freedom of speech across diverse cultural contexts. His work has been published in well-regarded communication journals such as the Journal of Communication Management, Journal of Strategic Communication, and Communication Studies.

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Latest Reading Guide

NOV RG 20252

 

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