Overview

Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on twenty years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework: ● Leadership: Led by the founders or key leaders of a startup. ● Mission: The goal of the startup from a customer point of view. ● Values: The core values of the startup, usually determined by the leadership. ● Freedom/Accountability: The key mantra to any successful startup.

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Bernhard Schroeder is the director of programs at the Lavin Entrepreneurship Center at San Diego State University. One of the premier programs of its kind in the country, Forbes ranked SDSU eighteenth among universities in the United States for entrepreneurship. Schroeder helped create the world's largest integrated marketing communications, CKS Partners. Among the many outstanding firms and brands he has worked with are Apple, Mazda, GM, Kellogg's, Levi's, Nikon, Visa, and American Express. He was also involved in the initial branding and marketing launches for Amazon, Travelocity, ESPN Online, and Yahoo! Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

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