Overview

This book is for those either starting a small business online or for an existing business owner looking to reach the growing number of online shoppers. It outlines basic business strategies, tools and resources needed to run a business online in addition to the security considerations and legal obligations for small businesses. Readers will learn how to build and manage a website from scratch with an emphasis on using an all-in-one Internet and web hosting service to create a secure and easy-to-navigate e-commerce site. As online marketplaces continue to be a good platform for existing and new business people to market and sell products, ebay.co.uk and Amazon.co.uk marketplace are explored in two separate chapters.

Full Product Details

Author:   Heather Morris
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Dimensions:   Width: 19.00cm , Height: 1.00cm , Length: 23.00cm
Weight:   0.399kg
ISBN:  

9780273774747

ISBN 10:   0273774743
Pages:   192
Publication Date:   07 February 2013
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Top Ten Tips 1. Assess demand for your idea 2. Choose and all-in-one domain and site building package 3. Consider creating a logo 4. Register for a PayPal account 5. Keep in contact with your customers 6. Understand SEO 7. Protect your business information on a shared computer 8. Understand eBay business basics 9. Understand Amazon marketplace 10. Understand e-commerce regulations that apply to your business 1. Develop your business idea Choose a product or service Adapt your existing business Study the market Assess demand for your idea Analyse your business idea Find a supplier Assess start-up costs Create a business plan Learn about affiliate marketing 2. Prepare to get your business online Check your computer's operating system Update your browser Understand domain names Register a domain name Understand web hosting Choose an all-in-one website building package Prepare your product descriptions Take photos of your products Consider creating a logo Register for a PayPal account 3. Create a basic web page Set up your Quick Shopping Cart account Start Quick Shopping cart Edit your store information and add a logo Customize your website template Understand your VAT obligations Add postage options to your site Enable your PayPal account Add product descriptions Upload product images Assign images to your products 4.Add email and edit your web page Set up your website email Assign a name to your email Launch your email Edit your welcome message Add categories to your site Add products to your categories Change category page style Change product page styles Edit and add new products Publish your website 5. Manage you orders Monitor your orders Process a PayPal payment Buy and print a shipping label Log payments in your store Assign a package to an order Complete the order and enter shipping information Send your customer a note Mark the order as shipped Manage unique or non-inventoried items Inventory your store items Issue a refund 6. Promote your business Create a special offer Create a coupon code in Quick Shopping Cart Keep in contact with your customers Understand SEO Define your key words for search engines Understand website analytics Use advertising credits Create a Facebook page Use Pinterest 7. Explore other payment options and online security Explore PayPal options Consider setting up an Internet merchant account (IMA) Learn about SSL security certificates Protect your computer against malware and viruses Protect your business information on a shared computer Use wireless Internet connections safely Back up your data 8. Sell on eBay Understand eBay business basic Research completed BIN and auction listings Understand eBay sellers' fees Decide on a pricing and strategy Create a listing Write a title Add photographs Write an item description and set a price Choose payment options Select postage options Include a return policy Monitor your sale and respond to queries Print postage Use eBay tools to promote your business 9. Sell on Amazon Understand Amazon marketplace Learn about selling options Understand what you can sell Sell an item as a Basic seller Monitor your seller's account Post a sold item Confirm your item Sign up for a Pro-merchant account Consider Fulfillment by Amazon 10. Understand tax and legal obligations Choose a business structure Register your business with HMRC Understand tax obligations Lear about your filing obligations Consider business insurance Understand E-commerce regulations Learn about trade marks Understand copyright laws Top Ten Problems Solved 1. The images and layout of my website aren't displaying properly 2. I want to list a sale item without creating a coupon code 3. I want to remove the site builder logo from my website 4. My website isn't getting hits or is ranking low in the search results 5. How do I link my social media sites to my main website? 6. Can I use my website email address with Outlook? 7. How can I allow customers to pay over the phone? 8. Can I list products on eBay through my website? 9. How can I protect my business from online fraud? 10. How do un-publish my website after I hit publish on GoDaddy?

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