Overview

Written in conjunction with the Fine Art Trade Guild, this book offers advice on starting up your own gallery. It covers all the basic questions involved such as the pros and cons of running your own busines, choosing premises, start up and running costs, typical leasehold agreements, financial projections, grants, business plans, cashflow and financial management, contracts, exploring product groups and sourcing products, pricing, role of computers, the internet and e-marketing, capital investment, effective marketing, stock display, sales techniques, employing staff, legalities, etc. There are also case studies.

Full Product Details

9780713684759

Table of Contents

Reviews

'Covers absolutely everything you're likely to encounter from bureaucracy to finance, marketing, display, and staff.' Art Book Review (Nov 2007) 'The subject matter flows well from one chapter to the next and in a very logical order, so the things you need to think about first, you read about first, and the book will give you a lot to read about.' Art Buisness Today (Jan 2008)

Author Information

Annabelle Ruston and Mike Sims are both editors for the Fine Art TradeGuild magazines and the subjects covered in this book are ones thatthey are dealing with every day for the Guild's members and their tradejournals.

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