Overview

The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today-social media marketing-with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition !

Full Product Details

Author:   Greg Holden
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Edition:   6th Revised edition
Dimensions:   Width: 18.60cm , Height: 2.30cm , Length: 23.10cm
Weight:   0.636kg
ISBN:  

9780470602102

ISBN 10:   0470602104
Pages:   432
Publication Date:   09 July 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction. Part I: Launching Your Online Business. Chapter 1: What's New: The Latest Tools and Strategies for Your Online Business. Chapter 2: Opening Your Own Online Business in Ten Easy Steps. Chapter 3: Choosing and Equipping Your New E-Business. Chapter 4: Selecting Your E-Commerce Host and Design Tools. Part II: Establishing and Organizing Your Online Business. Chapter 5: Organizing Your Business Presence and Attracting Customers. Chapter 6: Making Shopping Easy on Your E-Commerce Site. Chapter 7: Accepting Payments. Chapter 8: Providing Customer Service with a Virtual Smile. Chapter 9: Sourcing Worldwide for Your Business. Part III: Building Traffic through Social Networking and More. Chapter 10: Advertising and Publicity: The Basics. Chapter 11: Search Engine Optimization. Chapter 12: Selling on Craigslist, Amazon.com, and CafePress. Part IV: Expanding beyond Your Own Web Site. Chapter 13: Running a Business with Online Auctions. Chapter 14: Taking Advantage of Google's Tools. Chapter 15: Spreading the Word on Facebook, Twitter, and Blogs. Part V: Keeping Your Business Legal And Fiscally Responsible. Chapter 16: Keeping It All Legal. Chapter 17: Online Business Accounting Tools. Part VI: The Part of Tens. Chapter 18: Ten Must-Have Features for Your Web Site. Chapter 19: Ten E-Commerce Marketplaces Worth Exploring. Index.

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Author Information

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.

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