Overview

Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the basics to more advanced strategies. This updated edition also shows you how to build a print-on-demand business, generate opportunities with AI, and break into the international marketplace. Learn how to fund your online business idea Drive traffic to your website or social media page using search engine optimization Stand out from the competition with proven online business strategies Manage security risks and stay one step ahead of potential threats. Perfect for aspiring online entrepreneurs and established business owners aiming to enhance their digital footprint, this book will take you all the way from start-up to success.

Full Product Details

Author:   Shannon Belew ,  Joel Elad
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Edition:   7th edition
Dimensions:   Width: 18.80cm , Height: 4.30cm , Length: 23.40cm
Weight:   0.907kg
ISBN:  

9781394271085

ISBN 10:   1394271085
Pages:   688
Publication Date:   23 September 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction 1 Book 1: Start-Up Essentials 5 Chapter 1: Starting from Scratch 7 Chapter 2: Turning Ideas into a Viable Internet Business 17 Chapter 3: Getting Real: Creating a Usable Business Plan 31 Chapter 4: Funding Your Online Business 39 Chapter 5: Creating Policies and Managing Compliance to Keep It Real 57 Book 2: Legal and Accounting 71 Chapter 1: Minding the Law 73 Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 83 Chapter 3: The Trademark-and-Copyright Two-Step 93 Chapter 4: Accounting for Taxes (and Then Some) 101 Book 3: Website Functionality and Aesthetics 125 Chapter 1: What’s in a (Domain) Name? 127 Chapter 2: Designing for User Experience 141 Chapter 3: Serving Up Your Site 161 Chapter 4: Developing Content That Satisfies Visitors and Search Engines 171 Chapter 5: Going Beyond Beta and Launching Your Site 185 Book 4: Online and Operating 195 Chapter 1: Determining Your Revenue Model 197 Chapter 2: Making Money with Affiliate Programs 217 Chapter 3: Paying with the Right Payment Options 229 Chapter 4: Putting the (Shopping) Cart before the Horse 241 Chapter 5: Taking Inventory 255 Chapter 6: Fulfilling Expectations and Orders 265 Book 5: Managing Security Risks 283 Chapter 1: Understanding Security and Your Risks 285 Chapter 2: Developing a Plan: Security and Business Continuity 293 Chapter 3: Spotting and Thwarting Bad Actors, Hackers, and More 307 Chapter 4: Locking Down Your Site and Your Business 329 Book 6: Online Marketing Basics 337 Chapter 1: Jump-Starting Traffic and Driving Sales 339 Chapter 2: Influencing for Attention and Customers 357 Chapter 3: Web Marketing at Work 371 Chapter 4: Analyzing and Monitoring Your Customers 393 Chapter 5: Mastering Search Engines, Optimization, and Rankings 411 Book 7: E-Commerce Fundamentals 429 Chapter 1: Starting Up with E-Commerce Functionality 431 Chapter 2: Web-ify Your Store with Shopify 443 Chapter 3: Making eBay THE Way 459 Chapter 4: Posting Pictures for Profit 477 Book 8: E-Commerce Trends and Market Opportunities 495 Chapter 1: Discovering Niche Markets 497 Chapter 2: Becoming a Social Influencer for Real Dollars 505 Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 521 Chapter 4: Generating Efficiencies and Opportunities with AI, ChatGPT, and More 533 Chapter 5: Building a POD (Print-on-Demand) Business 547 Chapter 6: Growing Beyond Borders: The International Marketplace 563 Book 9: E-Commerce Advanced 575 Chapter 1: Mapping the Digital Buyer’s Journey 577 Chapter 2: Getting Personal with Content Marketing 587 Chapter 3: Overhauling an Aging Online Business 605 Chapter 4: Expanding Products to Increase Stagnant Sales 623 Chapter 5: Transitioning a Small Site into Big Business 633 Index 643

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Author Information

Shannon Belew leads the global go-to-market and e-commerce strategy for Bentley Systems. She is a speaker and recognized expert in online marketing and business strategy. Joel Elad is the founder of Real Method Consulting. He is also the author of LinkedIn For Dummies.

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