Overview

Most founders chase growth. The great ones create gravity. Organizations and movements scale because people believe in them. Belief creates gravity. Gravity builds movements. And movements, if we're honest, start to look a lot like cults. What a loaded word: cult. We're taking it back. Not as a tool for control, hierarchy, or blind loyalty, but back to its root: devotion, care, shared meaning. Cult, if you look deep enough, is just culture with fewer syllables. The only difference is time and intention. Culture doesn't happen by accident. It is designed, embodied, and led by leaders who refuse to separate what they believe from how they build. This isn't so much a business book as a wake-up call wrapped in a field guide. Audacious enough to challenge business as usual and clear enough to change it, created with equal parts bold imagination and unflinching moral clarity. I didn't set out to blend startups and spirituality; I was just looking for something sturdier than hustle culture. Inside is a path toward liberated leadership a practical and actionable framework for building from coherence, holding power without unraveling, and winning without wrecking yourself, your team, or the planet. Polish the mirror. Find the frequency. Catalyze the cult.

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Reviews

""Having taken 7 years off as an entrepreneur, I am now using this handbook as my guide in building the WE ARE ENOUGH movement. It could not have come out at a better time for me and for all entrepreneurs out there who want to change the world."" -Blake Mycoskie (Founder of TOMS Shoes & Lover of Life) ""It takes talent and experience to create a book that spells out a path to a successful business strategy but quite another to infuse that path with heart, generosity and a wise perspective. This is the Gagan I know and love"" -Raghu Markus (Ram Dass' Love Serve Remember Foundation & Be Here Now Network)

Author Information

A Jewish businessman, a Buddhist yogi, and a Hindu lover walk into a bar. Setup for a joke? Nope, just the strange cosmic cocktail that is Gagan Jared Levy. Jew-Bu-Du, a spiritual strategist, creative instigator, and cultural mycologist who's been quietly helping build the most alive movements of the past two decades - socially responsible business, impact investing, regenerative agriculture, psychedelic healing, and even pitched in on a little campaign called Obama '08. As former Co-Chair of the Social Venture Network (the folks who helped birth B Corp), he's helped redesign capitalism with a conscience. As a boardmember of Ram Dass' Love Serve Remember Foundation, he's worked to carry ancient wisdom into modern hands without watering it down. He is a visionary bridge between the business and spiritual worlds. He founded guru, an award-winning creative agency that helps CULTS (conscious, undeniable, love-fueled truths) take root in business, brands, and culture. His most recent initiative is guru's creative playground, Puhpowee, through which this book and other exciting, visionary projects sprout and infect culture from the fertile soil of creative minds. He's also the co-founder of MAHA Global, an AI-powered platform that uses digital reputation to hold Fortune 500 corporations to a higher standard, because good intentions don't change the world if they're not backed by behavior. He is also proud to sit on the boards of the impactful hunger relief organization Conscious Alliance and PACT (Psychedelic Arts and Culture Trust) and has fun rousing and inspiring students a sa sporadic adjunct professor at his alma mater University of Colorado's advertising school. Whether on stage, in ceremony, or scribbling strategy on the back of a napkin, Gagan helps leaders build with soul and scale with integrity. His mission is to increase joy, reduce suffering, and remind business what it's capable of when it remembers its true reason to exist. When it remembers its purpose.

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