Overview

Urban mobility is changing fast-and compact electric bikes are leading the movement. This book reveals how a folding electric bike brand can be launched from a limited workspace while targeting modern city commuters who value portability, efficiency, and smart design. It breaks down the journey from idea to execution. Inside, you'll explore how folding e-bikes fit into dense urban lifestyles, what makes lightweight designs attractive to commuters, and how small brands can position themselves in a competitive market. The book covers product planning, sourcing components, basic assembly workflows, branding strategy, and practical considerations for operating from a small workshop or home-based setup. Each concept is explained in a clear, approachable way, making complex ideas feel achievable and motivating. This guide connects design thinking, business strategy, and everyday practicality. It's written to spark confidence, reduce uncertainty, and help readers visualize how a compact operation can grow into a recognizable brand. If you're interested in sustainable transportation, modern micro-mobility, or building a product-focused business without massive infrastructure, this book offers a focused and realistic starting point.

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