Overview

Moving beyond 'Working On' your business! The old economy and way of doing business has gone for ever and it is never coming back. To be successful in business you need to Stand Up and Stand Out i.e. rise above your competition by being more than just cheaper, faster or better. Be different and claim your position. This book takes you through the proven seven step process to Create Predictable and Sustainable Profits. Purpose: Your Why! Without Passion you are just a Pulse and doomed to fail at the first obstacle. Position: Unique Champions Position. How to become the stand out or go to person in your market and attract more of the clients that you want. Package: Become the Unique Solution to problems and you will never compete on price again. Promote: Marketing: How to use the most powerful mediums to ATTRACT clients and not have to chase them ever again. Persuade: Sales: How to have fun selling and learn the E.T.M. system that when you get it right you will have your own A.T.M. Protect: Your relationships with prospects, clients and you will propel your profits. You will learn the 5 R's of creating an avalanche of referrals and you will retain clients much longer than before. Propagate: Building additional profit centers to grow your business that is based around your core strengths and passion. Many people start in the middle with marketing (Promote) and sales (persuasion), however if you don't do the first three P's correctly and before you start marketing your business will not reach the heights it deserves.

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