Overview

"The key to getting people into a regional or community theatre is getting the word out about it. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? ""The Stage Directions Guide to Publicity"" has the answers! From photo calls to news releases, from guerilla marketing to subscriber communications, this book has advice to cover all needs."

Full Product Details

Author:   Stephen Peithman ,  Neil Offen
Publisher:   Heinemann USA
Imprint:   Heinemann Educational Books,U.S.
Edition:   Thumb Indexed and Thumb Indexed and Updated to Include New D
Dimensions:   Width: 15.20cm , Height: 0.80cm , Length: 23.00cm
Weight:   0.192kg
ISBN:  

9780325000824

ISBN 10:   0325000824
Pages:   111
Publication Date:   08 March 1999
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Part 1 First Steps: Keeping on Track - Developing a Publicity Calendar; Good Auditions Need Good Publicity -Tips to Get the Word Out - and Actors In. Part 2 Working with the Media: Getting Started; The Perfect News Release - Think Like an Editor to Get Your Message Out; The Be Prepared Letter - Let Editors Know What's Coming Their Way; Media Relations - Do's and Don'ts - Here's What Editors Have to Say; An Editor is Not an Ad Salesperson; Make the Most of Public Service Announcements; Five Time-Wasters - They Seem Like Perfectly Logical Things to Do, But...,Chris Laning; They Look Like Time-Wasters, But..., Chris Laning; Media - Did You Know?. Part 3 Brochures That Work: How To Design a Great Season Brochure - Know Your Reader, Plan Every Inch, Keep It Simple; Brochures -Did You Know?. Part 4 Photographs: Catching an Editor's Eye - Advice on How to Make Sure Your Photos Wind Up Getting Printed, Neil Offen; Worth a Thousand Words -Underscoring the Need for Good Photos, Stephen Peithman; Photographs - Did You Know?. Part 5 Posters and Ads: Posters - Are They Worth the Trouble? - Sometimes - But You Need to Know When; Sell Sizzle, Not Steak - When Writing Ads, Make Every Word Count; Creating More Effective Ads; Do You Know the 75/25 Rule? - In Ads, Percentages Count; Ads - Did You Know?. Part 6 Other Issues: Cyberspace Promotion - How to Push Your Theatre on the Information Superhighway, Scott Miller; First Get Their Attention - Why Publicity Stunts Have Their Place, Wycliffe McCracken; What's In a Name? Maybe an Audience -Local Personalities Make for Good Promotion; Getting Them There - a Good Map Will Do the Trick; Working with Reviewers - How To Get Them on Your Side - and What to Do When Things Go Wrong; Never Heard of It - What to Do When Your Show Isn't Well Known, Nancianne Pfister; Did You Know?.

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Author Information

Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.

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