""Stage Directions"" Guide to Getting and Keeping Your Audience
Author:   Stephen Peithman ,  Neil Offen
Publisher:   Heinemann USA
ISBN:  

9780325001135


Pages:   160
Publication Date:   05 May 1999
Format:   Paperback
Availability:   In Print   Availability explained
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""Stage Directions"" Guide to Getting and Keeping Your Audience


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Overview

In the late 1990s theatre competes with many other forms of entertainment for people's leisure time. So how does theatre attract and maintain the audience it needs? This book explains to the reader the many ways of doing this. It provides information on advertising to motivate ticket buyers, creating attention-grabbing mailouts, using newsletters, numerous successful marketing tips, what keeps audiences away, and much more.

Full Product Details

Author:   Stephen Peithman ,  Neil Offen
Publisher:   Heinemann USA
Imprint:   Heinemann Educational Books,U.S.
Dimensions:   Width: 15.40cm , Height: 1.00cm , Length: 23.00cm
Weight:   0.231kg
ISBN:  

9780325001135


ISBN 10:   0325001138
Pages:   160
Publication Date:   05 May 1999
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets. Stephen Peithman is Editor-in-Chief of Stage Directions magazine, which he cofounded in 1988. Stephen brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.

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