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OverviewFull Product DetailsAuthor: Leah Gillooly (Manchester Metropolitan University, UK) , Terry Eddy (University of Windsor, Canada) , Dominic Medway (Manchester Metropolitan University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780367630102ISBN 10: 0367630109 Pages: 80 Publication Date: 29 January 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationLeah Gillooly is Senior Lecturer in Marketing at Manchester Metropolitan University, UK. Her research interests include sports sponsorship, naming rights, branding, sports fan behaviour, and the sports customer experience. Leah regularly comments on sports marketing and sponsorship-related stories in the media. Terry Eddy is Associate Professor of Sport Management at the University of Windsor, Canada. His primary research areas are sport sponsorship and consumer behaviour. Dominic Medway is Professor of Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. His research is primarily focused on the complex interactions between places, spaces, and those who manage and consume them, reflecting his academic training as a geographer. Tab Content 6Author Website:Countries AvailableAll regions |
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