Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers. In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign. Marketers devote a great deal of time and money to collecting a list of highly targeted subscribers as a result. Common methods for gathering a mail list include business reply mail, telemarketing, list rentals, and co-registration agreements. Email lists serve the same purpose in the digital world. A highly-targeted list of email subscribers allows the owner to market his product and service with a fairly high probability of success. With the proliferation of spam, however, consumers are very careful about giving out their email addresses. To ease consumer concerns experienced online, businesses create Squeeze Pages that detail the businesses' privacy standards and what the subscriber will receive.

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