Overview

Competitive Intelligence creates advantages from information that other businesses ignore, or don't have the wherewithal to process. Competitive Intelligence works by capitalizing on both unintentional communication and market dynamics. For many organizations, Competitive Intelligence is a source of actionable intelligence that makes them both more competitive and better aware of upcoming challenges. Spying on Success represents twenty-five years of experience in developing and managing Competitive Intelligence campaigns for: Fortune 500 Companies, Silicon Valley Start-ups, Foreign Governments, Law Enforcement, and Investigative Journalists. This book explains, from a management perspective, the capabilities of Competitive Intelligence and describes, from conception to completion, how to develop Competitive Intelligence campaigns with a high return on investment.

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