Overview

The Fastest Route to Mastering Digital Photography! Want to create truly great digital images? Maybe you're moving to a digital camera for the first time. Maybe you've used one for years. Either way, this book's for you! You'll learn through dozens of outstanding full-color examples, crafted for simplicity and easy to adapt to your own images. Need specific solutions? This book's modular, visual, high-efficiency format delivers them instantly. Renowned digital imaging expert Joseph T. Jaynes and long-time professional photographer Rip Noel draw on their remarkable experience to cover the entire process and offer tips you won't find anywhere else. You'll learn how to plan perfect lighting and composition, capture the best possible image, improve it with Adobe Photoshop or Elements, reproduce it superbly--electronically and in print--and manage your workflow and content more efficiently than ever before. Exploit professional-quality design and composition techniques Use your camera's controls to capture more creative, expressive images Use light and shadow to capture the most powerful images you've ever shot Understand color and control it from start to finish Profile your monitor, scanner, and printer, step-by-step Fix red-eye, blemishes, keystoning, noise, artifacts, banding, and more Optimize any image for Web, e-mail, printing--you name it! Organize, manage, and protect all your digital assets No other digital photography guide covers this much, this well, this quickly. Dig in, get started, and get results! BONUS: Includes an exclusive dynamic white balance card--a $65 value...your best tool for getting the right color in any light! This single card replaces a whole set of old-style white balance cards. Spring Into... is a new series of fast-paced tutorials from Addison-Wesley. Each book in the series is designed to bring you up to speed quickly. Complex topics and technologies are reduced to their core components, and each component is treated with remarkable efficiency in short, easy-to-follow segments. Just the information you need to begin working...now! And because the books are example-rich and easy to navigate, you'll find that they make great on-the-job references after you've mastered the basics.

Full Product Details

Author:   Joseph T. Jaynes ,  Rip Noël
Publisher:   Pearson Education (US)
Imprint:   Addison-Wesley Educational Publishers Inc
Dimensions:   Width: 17.60cm , Height: 1.40cm , Length: 23.30cm
Weight:   0.644kg
ISBN:  

9780131853539

ISBN 10:   0131853538
Pages:   336
Publication Date:   22 September 2005
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

"Preface. Introduction. I. CAPTURE THE PERFECT IMAGE. 1. Let There Be Light.     Qualities of Light     Light Controls Shape     Reflected Light: A Bit of Geometry     Lighting a Cube     Cube Examples     Lighting a Sphere     Sphere Examples     Lighting a Cylinder or Cone     Cylinder and Cone Examples     Softbox Lightbanks     Light Controls Shape: Wrap-Up     Portraits, with and without Shape     Reflective Surfaces: Automobile     Reflective Surfaces: Jewelry     Reflective Surfaces: Shiny Metal and Fabric     Build Your Own Scrim     Light Controls Color     The Temperature of Color     Color Magic     White Balance Perfection     White Balance Calibration Card     White Balance Creativity     White Balance Examples     Physical Filters     Software Filters     Underwater Photography     Summary 2. Compose It.     Visual Push-Ups     Design Basics: Line     Design Basics: Shape and Form     Design Basics: Pattern     Design Basics: Texture     Design Basics: Color     The Golden Section     The Rule of Thirds     The Power Points     Control the Frame     Fill the Frame     Shot within a Shot     The Power of Diagonals     The Power of Eyes     The Power of Contrast     The Power of Focus     Spot Focus and Manual Focus     A More Interesting Angle     Frame within a Frame     The Power of Altered Perspective     The Power of the Foreground     Get Vertical     Bring It Into Balance     Summary 3. Expose It.     Measure the Light     Set the Exposure     Automatic Exposure Mode     Aperture Priority     Aperture Priority Examples     Shutter Priority     Shutter Priority Example     Manual Exposure     Dealing with Contrast Extremes     Contrast Extremes Examples     Digital ISO Equivalency     Digital File Formats     Infrared Imaging     Rear Curtain Synch     The Histogram     Summary II. UNDERSTAND AND MANAGE COLOR. 4. Color Fundamentals.     A Simple Test     RGB Versus CMYK     Digital Color: 256 Choices for ""Reality""     Color Spaces and Gamuts     Device-Independent Color Spaces     ICC and ICC Profiles     Creating ICC Profiles     Summary 5. Calibrate and Profile Your Monitor.     Display Types     Viewing Environment and Ambient Lighting     Profiling Setup     Profiling Process     Profiling a Projector     Summary 6. Profile Your Scanner.     Scanner Types     Standard Scanner Targets     Profiling Setup     Profiling Process: Scan Target     Profiling Process: Create Profile     Summary 7. Profile Your Printer, Paper, and Ink.     Printer Types     Paper     Ink     Profiling Process: Setup     Profiling Process: Print Target     Profiling Process: Scan Target     Profiling Process: Service Bureaus     Dealing with PIM     Commercial Printing     Summary III. OPTIMIZE YOUR IMAGES. 8. Optimize for the Screen.     Basic RAW Adjustments: Introduction     Basic RAW Adjustments: Color Temperature     Basic RAW Adjustments: Tint     Basic RAW Adjustments: Exposure     Basic RAW Adjustments: Shadows     Basic RAW Adjustments: Brightness and Contrast     Basic RAW Adjustments: Saturation     Further Optimization: Introduction     Setting Levels     Color Depth: 8 Bits Versus 16 Bits     Using the Curves Tool to Adjust Colors     Adjusting Colors without Using Curves     Applying Unsharp Masking     Targeting PCs Versus Macs     Targeting a TV     Targeting the Web     Summary 9. Optimize for Print.     Personal Printing: Introduction     Personal Printing: Photoshop Elements     Personal Printing: Photoshop, Phase 1     Personal Printing: Photoshop, Phase 2     Local and Online Printing Services     Color RIP Software     Summary 10. Fix Specific Problems.     Image-Editing Basics     Removing Red Eye     Removing Blemishes: Healing Brush     Removing Blemishes: Clone Stamp     Repairing Keystoning: Narrow to Wide     Repairing Keystoning: Wide to Narrow     Upsizing Images     Reducing Digital Noise     Eliminating Banding in Prints     Adding Selective (Limited) Focus     Creating a Black and White Effect     Replacing the Sky     Summary IV. OPTIMIZE YOUR WORKFLOW. 11. Manage Your Assets.     Buying Good Media     Shooting and Archiving     Adopting a Naming Scheme     Keywording Your Images     Using EXIF and Other Image Metadata     Protecting Your Images     Adding Audio Attachments     Digital Asset Management Tools     Summary 12. Think Digitally.     A Personal Reflection (Rip Noël)     Master Your Tools     Data Longevity     There's No Free Lunch: Get the Exposure Right     Digital Versus Film: The Good News     Digital Versus Film: The Bad News     CCDs and Focal Length     Winning the Digital Rat Race     Expanding Your Vision     It's Your Turn Appendix A. Digital Gear Bags.     Serious Amateur Gear Bag     Pro Gear Bag: Camera and Containers     Pro Gear Bag: Strobe and Constant Lights     Pro Gear Bag: Lighting Modifiers     Pro Gear Bag: Grip and Support     Pro Gear Bag: Computer Hardware and Software     Growth Path 1: Portraits and People     Growth Path 2: Nature and Landscapes     Growth Path 3: Editorial and Action Index."

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Author Information

"Joseph T. Jaynes is President of Abacus Arts, Inc., and Director of Customer Operations for Avilar Technologies, Inc. Joe has twenty-five years of experience in delivering information to computer users in creative and innovative ways. He has written numerous technical books on computer-related topics, including operating systems, digital imaging, programming, help system development, and Web development. He has taught college-level courses on technical publishing, information design, and computer usage. He is also an accomplished amateur photographer, actor, and musician. Rip NoA""l is Vice President of Media Production for Abacus Arts, Inc., and founder of NoA""l Studios, Inc. (a commercial photography, film, and video production company in operation since 1982). Rip was a contributor to Nikon's Beginner Guide to 35mm Photography (composition and lighting chapters), and received one of only two annual scholarships upon entering his second year at The Art Center College of Design in Pasadena, CA. He has worked as a Hollywood studio manager, a newspaper photojournalist, and for nearly thirty years as an award-winning commercial photographer and filmmaker for Fortune 500 clients. One of his most memorable assignments was producing a commissioned portrait of President Ronald Reagan."

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