The Spread of Yield Management Practices: The Need for Systematic Approaches
Author:   Fabiola Sfodera ,  Fabiola Sfodera
Publisher:   Physica-Verlag HD
ISBN:  

9781280413278


Pages:   153
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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The Spread of Yield Management Practices: The Need for Systematic Approaches


Overview

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.

Full Product Details

Author:   Fabiola Sfodera ,  Fabiola Sfodera
Publisher:   Physica-Verlag HD
Imprint:   Physica-Verlag HD
ISBN:  

9781280413278


ISBN 10:   1280413271
Pages:   153
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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