Overview

They are names recognized around the world today: Tesla. Starbucks. Netflix. Google. But how did these companies grow into global giants? Designed for readers age 12 and up, this comprehensive series spotlights flourishing corporations in a range of areas, from automotive and entertainment to beverages and computers, and introduces the key leaders who guided them to prominence. Each title surveys the featured company's history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of consumers around the globe. A sophisticated resource for business economics studies and STEM units on contemporary technology and industry. From songs, custom playlists, and news radio to podcasts and audiobooks, the audio streaming giant Spotify offers it all to listeners around the globe. Buzzing with entrepreneurial spirit and drive, this nonfiction STEM title for young adults surveys the journey of the digital services business from online start-up to most popular music streaming platform in the world. It covers Spotify's subscription-based apps, Web players, and technology, company history, and key leaders, including Daniel Ek and Martin Lorentzon. Sidebars and a glossary support the main text, while a selected bibliography and websites encourage further topic research.

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