Sports Sponsorship and Brand Development
Author:   Martin Beck-Burridge ,  Jeremy Walton
Publisher:   Not Avail
ISBN:  

9786613839527


Pages:   187
Publication Date:   07 November 2001
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Sports Sponsorship and Brand Development


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Overview

Subaru and Jaguar provide outstanding examples of what can be achieved when a consistent marketing programme, sports sponsorship and brand development are combined to create a world class brand. Subaru have won several World Championships and achieved consistent success in the World Rally Championship. Jaguar, after many periods of success in sports car racing, are now an important new player in Grand Prix racing.
This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Full Product Details

Author:   Martin Beck-Burridge ,  Jeremy Walton
Publisher:   Not Avail
Imprint:   Not Avail
ISBN:  

9786613839527


ISBN 10:   6613839523
Pages:   187
Publication Date:   07 November 2001
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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