Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
Author:   M. Beck-Burridge ,  J. Walton
Publisher:   Palgrave Macmillan
ISBN:  

9780333925409


Pages:   196
Publication Date:   07 November 2001
Format:   Hardback
Availability:   In Print   Availability explained
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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories


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Overview

Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies took them from strength to strength culminating in victory at the World Rally Championship. This explains why Mercedes, BMW, Honda, Renault and now Jaguar have invested heavily in Formula 1 to try and establish or maintain world class brands and provides an important lesson for anyone interested in the creation of world class excellence and global brands.

Full Product Details

Author:   M. Beck-Burridge ,  J. Walton
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 15.50cm , Height: 1.00cm , Length: 23.50cm
Weight:   0.465kg
ISBN:  

9780333925409


ISBN 10:   0333925408
Pages:   196
Publication Date:   07 November 2001
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan. JEREMY WALTON is a freelance journalist and author of 25 books.

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