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9780367440510

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I have tremendous respect for Joe's focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business. Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA This is a must read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book. Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA The 3rd edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession. Scott Rosner, Professor of Professional Practice and Academic Director of the M.S. in Sports Management Program in the School of Professional Studies at Columbia University, USA I have tremendous respect for Joe's focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business. Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA This is a must-read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book. Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA The third edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession. Scott Rosner, Professor of Professional Practice and Academic Director of the MS in Sports Management Program in the School of Professional Studies at Columbia University, USA

""I have tremendous respect for Joe’s focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business."" Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA ""This is a must read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book."" Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA ""The 3rd edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession."" Scott Rosner, Professor of Professional Practice and Academic Director of the M.S. in Sports Management Program in the School of Professional Studies at Columbia University, USA ""I have tremendous respect for Joe’s focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business."" Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA ""This is a must-read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book."" Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA ""The third edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession."" Scott Rosner, Professor of Professional Practice and Academic Director of the MS in Sports Management Program in the School of Professional Studies at Columbia University, USA

"""I have tremendous respect for Joe’s focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business."" Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA ""This is a must read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book."" Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA ""The 3rd edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession."" Scott Rosner, Professor of Professional Practice and Academic Director of the M.S. in Sports Management Program in the School of Professional Studies at Columbia University, USA ""I have tremendous respect for Joe’s focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business."" Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA ""This is a must-read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book."" Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA ""The third edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession."" Scott Rosner, Professor of Professional Practice and Academic Director of the MS in Sports Management Program in the School of Professional Studies at Columbia University, USA"

I have tremendous respect for Joe's focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business. Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN, USA This is a must read for anyone looking to break into or further their career in communications. Never has there been a more dynamic time and need for transformative storytelling, and Joe has provided the ultimate masters class in this book. Mary Scott, Global Integrated Communications, United Entertainment Group (UEG), USA The 3rd edition of Sports Publicity: A Practical Approach is Joe Favorito's best work yet. It provides a comprehensive overview of the business of strategic communications in sports by one of the leading voices in the space. It's a true must-read for sports industry professionals and those hoping to enter the profession. Scott Rosner, Professor of Professional Practice and Academic Director of the M.S. in Sports Management Program in the School of Professional Studies at Columbia University, USA

Author Information

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations, and Adjunct Professor in the School of Professional Studies at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com) and publishes a weekly industry newsletter with over 40,000 subscribers in over 25 countries.

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