Overview

In this book we will see how U.S sport teams make money. One of the most profitable industries today is the sports industry. Major sports like basketball, soccer, tennis, as well as the country-specific favorites like baseball, football, hockey and so on are followed by people all over the world. Sports marketing refer to promoting goods and services through the use of sporting events and the endorsement of athletes and sports teams. It also involves the promotion of athletes, sports teams, and sporting events to raise revenue from the public interest that is generated. Sports' marketing is about promoting sports in general and promoting other products through sports. It is less about using a particular strategy and more about using sports to help the marketing efforts. Sports marketing can be defined as a marketing strategy that is aimed at promoting sporting events, equipment or products and services using an athlete or a team. Professional sports leagues in the United States include several major leagues as well as other professional and semi-professional leagues. All Cities in the US and Canada have at least one team in the MLB, MLS, NBA, NFL or NHL. The major sports leagues tend to have the greatest fan attention, they also have national TV contracts, draw high fan attendance, and have teams located throughout the largest metropolitan areas in the United States. Let us take a look at the major sports league in the United States. After that, we will see the business model of sports teams, revenues, costs and expenses, how is made a financial statement. At last, future scenarios of sport.

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