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Author:   Matthew D Shank
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   5th edition
ISBN:  

9780132147620

ISBN 10:   0132147629
Pages:   480
Publication Date:   28 February 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Not yet available  
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Table of Contents

PART I: CONTINGENCY FRAMEWORK FOR STRATEGIC SPORTS MARKETING Chapter 1: Emergence of Sports Marketing Chapter 2: Contingency Framework for Strategic Sports Marketing PART II: PLANNING FOR MARKET SELECTION DECISIONS Chapter 3: Research Tools for Understanding Sports Consumers Chapter 4: Understanding Participants as Consumers Chapter 5: Understanding Spectators as Consumers Chapter 6: Segmentation,Targeting, and Positioning PART III: PLANNING THE SPORTS MARKETING MIX Chapter 7: Sports Product Concepts Chapter 8: Managing Sports Products Chapter 9: Promotion Concepts Chapter 10: Promotion Mix Elements Chapter 11: Sponsorship Programs Chapter 12: Pricing Concepts and Strategies PART IV: IMPLEMENTING AND CONTROLLING THE STRATEGIC SPORTS MARKETING PROCESS Chapter 13: Implementing and Controlling the Strategic Sports Marketing Process

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