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OverviewFull Product DetailsAuthor: Vanessa Ratten (La Trobe University, Australia)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138037311ISBN 10: 1138037311 Pages: 128 Publication Date: 22 August 2017 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Sports Innovation Management: An Overview 2. Creativity and Innovation 3. Transformational Leadership 4. Innovative Marketing 5. Culture, Social and Sustainable Innovation 6. Open Innovation 7. Corporate Entrepreneurship 8. Technology Innovation 9. Future Directions for Sports Innovation ManagementReviews'Sport is a global phenomenon engaging billions of people and generating billions in annual revenues. Sport is also characteristically entrepreneurial so the combination of this book around sport entrepreneurship and innovation and the wide variety of global perspectives on this topic is to be congratulated.' - Karen Bill, Associate Dean, Research and Enterprise, University of Wolverhampton Sport is a global phenomenon engaging billions of people and generating billions in annual revenues. Sport is also characteristically entrepreneurial so the combination of this book around sport entrepreneurship and innovation and the wide variety of global perspectives on this topic is to be congratulated. - Karen Bill, Associate Dean, Research and Enterprise, University of Wolverhampton, UK Professor Vanessa Ratten's Sports Innovation Management is both timely and timeless. Sport organizations, athletes, and government entities promoting sport will benefit from this text. The book is a perfect blend of theory and practice with facts and figures to support its analysis. As a former NCAA college football player in the States who now teaches innovation and entrepreneurship in sport/entertainment, the book pulls on my heartstrings as it threads innovation from the athlete to sport management contexts. - Dr. C. Keith Harrison, Associate Professor and Associate Chair, DeVos Sport Business Management Program, College of Business Administration, University of Central Florida, USA, and Co-Founder, President and Chief Innovation Officer of ScholarBaller.org Author InformationVanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia. Tab Content 6Author Website:Countries AvailableAll regions |
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