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OverviewThis book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace. Full Product DetailsAuthor: Vanessa Ratten (La Trobe University, Australia)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.230kg ISBN: 9781138037328ISBN 10: 113803732 Pages: 128 Publication Date: 22 August 2017 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsSport is a global phenomenon engaging billions of people and generating billions in annual revenues. Sport is also characteristically entrepreneurial so the combination of this book around sport entrepreneurship and innovation and the wide variety of global perspectives on this topic is to be congratulated. - Karen Bill, Associate Dean, Research and Enterprise, University of Wolverhampton, UK Professor Vanessa Ratten's Sports Innovation Management is both timely and timeless. Sport organizations, athletes, and government entities promoting sport will benefit from this text. The book is a perfect blend of theory and practice with facts and figures to support its analysis. As a former NCAA college football player in the States who now teaches innovation and entrepreneurship in sport/entertainment, the book pulls on my heartstrings as it threads innovation from the athlete to sport management contexts. - Dr. C. Keith Harrison, Associate Professor and Associate Chair, DeVos Sport Business Management Program, College of Business Administration, University of Central Florida, USA, and Co-Founder, President and Chief Innovation Officer of ScholarBaller.org Author InformationVanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia. Tab Content 6Author Website:Countries AvailableAll regions |
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