Overview

Sports in the Pandemic Era chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world could adapt to the crisis. Sports in the Pandemic Era shares case studies of sports organizations that quickly implemented major changes to respond to pandemic challenges. The text also shows long-term changes that will impact the industry as the world recovers. It concludes with an inspiring look at the achievements of many athletes who overcame adversity and set impressive new records. Foreword written by authors Stephen Frawley and Nico Schulenkorf of the sport management faculty at UTS Business School, University of Technology Sydney in Australia, and have published extensive research about sports organizations adapting to COVID-19 challenges.

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9781637424483

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Sports in the Pandemic Era comprises seven chapters featuring case studies that give a fascinating insight into different ways in which the pandemic has impacted sport, as well as how sport and companies have reacted.--Sarah Lewis, former Olympic athlete, former Secretary General of FIS, OBE OLY

Author Information

Max Donner is a private equity investment analyst and widely published author of magazine features and interviews. He began his publishing career as a stock market columnist and followed reader interest to add two decades of in-depth sports business coverage, as well as the book The Olympic Sports Economy. He studied economics at Amherst College and Cornell University and finance at Harvard Business School, where he was awarded an MBA degree with honors.

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