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Author:   George Foster (Stanford University, USA) ,  Norm O'Reilly (Ohio University, USA) ,  Antonio Dávila (IESE Business School, University of Navarra)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
Weight:   1.413kg
ISBN:  

9781032738499

ISBN 10:   1032738499
Pages:   686
Publication Date:   24 February 2026
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Introduction to Sports Business Management 1 Decision Making: A Structured Approach 2 The World of Sports and its Business Ecosystem 3 Global Sporting Bodies, Federations, and Associations Part II: Stakeholders 4 Leagues 5 New Sporting Leagues 6 Professional Athletes and Player's Associations/Unions 7 Clubs, Management, and Valuation 8 Club Player-Side Decision Making 9 College Sports I: Overview and NCAA Decision Making 10 College Sports II: Conference and College Level Decision-Making Part III: Applications 11 Sports Engagement: Live Sport Event Time and Beyond Live Sport Event Time 12 Sport Marketing 13 Sports Sponsorship I: Strategic Aspects 14 Sport Sponsorship II: Activation, Evaluation & Servicing 15 Athlete Sponsorship, Endorsement, and Branding 16 Sporting Events and Mega-Events 17 Sporting Venues and Other Related Facility Investments 18 Venue-Related Revenue Streams and Ticket Pricing 19 Sports Gambling, Fantasy Sports 20 Sports Media Part I: A Shifting Landscape with Increasing Consumer Options 21 Sports Media-Part II: Decision Making by Key Stakeholders 22 Crisis Management

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Author Information

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O’Reilly is Dean of College of Business at the University of New England in Maine, USA. Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

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